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Embracing iconography for essential cut through

BRAND CHALLENGE

Infiltrate a marketing-savvy community to introduce a new-kid-on-the-block rum brand.

REAL WORLD THINKING

For alcohol brands, success doesn’t come simply from a tasty product and nice bottle; success comes from being iconic. We wanted to spark this process with the new rum Dead Man’s Fingers, taking their current iconography of the bottle-etched skull, and bringing it to the forefront of culture.

THE EXECUTION

SkullCuts, a barbershop dedicated only to styles close to the bone. Whether full shaves, fades or undercuts, this was the place to celebrate your cranium, all washed down with your choice of Dead Man’s Fingers to successfully create a meaningful buzz for the mischievous rum brand.

Results
OPEN FOR 3 FULLY BOOKED DAYS
OVER 70 CRANIUMS CRAFTED
5M MEANINGFUL PR IMPRESSIONS

Freshpet

LetsGetChecked

Glacéau vitaminwater

Providing a real platform for creative talent

My Little Pony

Taking the magic of Equestria on tour, to keep kids playing

Guitar Hero Live

Turning a festival activation up to 11

The Economist

Growing a brand by persuading people out of their comfort zone

Coors Light

Getting ‘Damme’ cool to genuinely refresh millennials

Timberland

Bringing the outdoors in to take a step towards being green

Twinings

Inspiring office tea times to brew up mid-afternoon motivation